Sao Paulo, December 20, 2021  – Comscore (NASDAQ: SCOR) announced the acquisition of Shareablee, a leading marketing measurement and analysis company in the social media industry. With this transaction, completed on December 16, 2021, Comscore plans to expand its MMX® and Video Metrix® products to include Shareablee video and social media data for insight generation, which will close the current gap in the services industry traditional digital and social measurement.

The combined information from Comscore and Shareablee audiences will provide media companies, brands and advertisers with an unparalleled understanding of consumer engagement and reach across multiple platforms. Integration plans are for Comscore’s digital products to benefit from this data, allowing customers to expand their digital vision into products like Video Metrix with advanced social video insights, and Shareablee customers to have additional benefits with select views of digital information from Comscore embedded in the dashboards. Comscore plans to retain the Shareablee team after the announcement, with key members of the Shareablee management, including Tania Yuki, Greg Dale and Jonathan Lieberman, remaining in leadership positions.

Shareablee, media measurement partner, provides analytics and intelligence for many of the world’s largest brands, media groups and agencies, including Mondelez, GroupM, ESPN, NBC Universal and Vox Media. The company has built a proprietary taxonomy of more than 20 million publishers, advertisers and content creators in more than 70 global markets who daily publish millions of videos, images and articles on leading social media platforms, providing a wide range of information based on the performance – a natural complement to Comscore’s digital, TV, CTV, OTT and film measurement solutions. Comscore and Shareablee have joint customers who will benefit from a truly cross-platform view of their marketing reach and effectiveness.

“Comscore is committed to the future and helps customers gain a comprehensive view of the consumer across all platforms, while understanding the unique participation of premium video. The future of measurement would not be complete without including the impressions provided by social media platforms,” said Bill Livek, CEO and Executive Vice President of Comscore. “For marketers, this inclusion will represent a great opportunity to maximize their advertising investments. We see many opportunities to help our customers increase their audience and maximize their impact through the use of social platforms,” he adds.

“At our core, we believe that content matters and that data and information can make storytelling more impactful. We are delighted to be joining forces with Comscore and look forward to finding new ways to drive innovation together,” added Tania Yuki, CEO and founder of Shareablee. “Our large-scale social measurement capabilities provide critical insights into changes in content consumption and consumer behaviors, especially when it comes to shedding light on Generation Z, and they dovetail perfectly with Comscore’s comprehensive cross-platform intelligence. Bringing Comscore’s sophistication and measurement capabilities to our product development capabilities will be very exciting for the entire market.”

About Comscore

Comscore (NASDAQ: SCOR) is a recognized partner for media planning, transactions and evaluation across different platforms. With data coverage that includes digital, linear, over-the-top (OTT) TV and movie box office intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify behavior across multiple screens and, so make business decisions with confidence. A proven leader in digital audience measurement, set-top box as well as advertising at scale, Comscore is an emerging contract source for reliable cross-platform measurement.

To learn more about Comscore, please visit our website   comscore.com .

About  Shareablee

Shareablee is a leading strategic marketing intelligence platform for brands, media groups and agencies looking to transform real-time data from the social media landscape into actionable insights for business. Founded in 2013 by data scientist and entrepreneur Tania Yuki, Shareablee currently has many of the world’s leading brands as customers of its Data Explorer suite of products. The Shareablee database tracks more than 20 million brands, publishers and creators in over 70 countries, providing unprecedented scale and reach across all major social media platforms.

Communication stroke

Ana Sartori