About Floripa Conecta

Floripa Conecta is a movement of connection between public and private initiatives and events in the city of Florianópolis, Santa Catarina. The project was created with the aim of strengthening regional economic development through the union of important actors in the technology sector, tourism and the creative economy.

From here to there and vice versa.

On the island or outside it, the event’s idea is to encourage the mix of segments, enhance development opportunities and, above all, expand connections between the population living in the city.

The main objective is to unite technology and tourism through the concept of creative economy, taking into account the full potential for growth and economic development of the creative sector.

Because?

Floripa builds, collaborates, colors, converges, comforts, cooperates, conquers, shares. Florida CONNECT. A city that goes far beyond its beauty, the traditional culture of mansions, folklore and its welcoming people. Floripa’s power is also in its gastronomy, in the urban arts and above all in its economic development, which takes place mainly through two of the cleanest industries in the world: tourism and technology.

Cultural and economic potentialities that elevate the city to an extremely relevant and desirable level in this scenario of Creative Cities – those that, for the English urbanist Charles Landry, are defined as “a sense of comfort and familiarity, a good mix of the old and the new, variety and choice and a balance between the calm and the lively, the risk and the cautious”. Riches and challenges that are a source of dynamism, innovation, creativity and growth. This is Floripa Conecta’s proposal!

To be a creative city, Floripa fulfills all the “requirements”, according to Richard Florida, theorist in urban studies:

• Nightlife (linked to the bohemian index);
• Tolerance and diversity;
• Communities of Practice;
• Experiential lifestyle;
• Collarless offices;
• Knowledge and information;
• Unique environmental and cultural characteristics.

As? 

In its second edition, Floripa Conecta proposes to be an events HUB in 2022, in the middle of August. The project will last ten days – from 08/4 to 08/14 – and seeks to bring tourist and economic movement to one of the least active months of the economy of the capital of Santa Catarina.

The intention is to transform the event into a connection point between several other events that already exist in the city and, at the same time, attract others who can connect in these nine days. The topics are the most varied and range from technology, arts, music, gastronomy, design, culture and audiovisual to business and marketing, among others. In other words, several spaces in the city will be occupied, connected, often simultaneously and with different agendas. 

The main entities of the city, united with the purpose of contributing to economic development, will invest valuable resources, support media, physical and in the most diverse formats of promotion so that each of the events connected to the HUB can be a fundamental link for effectively generate this movement in the month of August in Florianópolis.

Following the example of many cities in the world, among them Austin, United States, and Lisbon, Portugal, which live in an environment of economic development based on creativity, 

tourism and technology, Floripa is also discovering itself in this sense!

We really want to put Floripa on the world map as the Brazilian capital of the Creative Economy. Through new economic models, we seek to rediscover the full potential of our people, our companies and our beloved Magic Island.

With whom?

Confirmed events will be announced in the coming days.

All communication, planning and organization of the hub is signed by Thaynan Mariano and Balaclava Studio (@balaclavastudio and balaclavastudio.com.br ).

When?

From August 4th to 14th, 2022, in Florianópolis, Santa Catarina.

Want to know more?

Website: floripaconecta.com.br

Instagram: @floripa.conecta

Facebook: Floripa Conecta

Thaynan Mariano / Executive Floripa Connect / (48) 99129-0065 / @thaynanmariano

Fabricio Faustin / Communications Director / (48) 99809-6847 / @fabriciofaustin