Mother and creative entrepreneur Thalita Ortega gives essential tips to balance these two challenging tasks for every woman

With the arrival of motherhood, many mothers face a real dilemma: how to keep up with their children’s growth and still generate a source of income for the family. Balancing the two tasks is challenging, but achievable. In this scenario, having your own business focused on crafts can be a great alternative.

This is because most women can work from home and have flexible working hours, without the need to make large initial investments. This is the case of entrepreneur Thalita Ortega, mother of Benjamin, who is now seven years old. “I’ve been an entrepreneur since I was 15 years old and I’ve always wanted to own my own business. With motherhood, my reasons for starting a business only grew: the desire to be the owner of my time, to have geographical freedom, to be able to dedicate myself to my family and to raising my son”, emphasizes Thalita, who, after her handicraft business it worked out so well, today she is also a mentor to artisans, helping women to live off their passion just like her.

There are several niches to undertake in handicrafts, such as personalized souvenirs, home decor using the most diverse techniques, handcrafted fashion accessories and so on. According to Thalita Ortega, investing in a niche market is one of the most assertive and efficient ways for an enterprising artisan to conquer her space in the market. “In the world of artisanal entrepreneurship, having a specific market niche is essential to stand out, attract customers and achieve success. By directing your efforts to serve a well-defined target audience, you can create unique and tailored products, establish your expertise and build lasting relationships with your customers, “she teaches.

challenges and overcoming

With the proper organization of time, it is possible to reconcile the demands of work and attention to the child. Among the demands of her own business, Thalita, for example, manages to pick her son up from school, take him to the doctor when necessary, and be there, right next to the little one, to educate him and provide support whenever necessary. “Maternal entrepreneurship is a unique journey, in which we women reconcile motherhood with building our business. Although it is an empowering opportunity, this endeavor also presents unique challenges”, ponders Thalita.

One of the main difficulties faced by entrepreneurial mothers is reconciling the responsibilities of motherhood with the demands of the business. Managing time efficiently, establishing clear boundaries between work and personal life, is crucial for a harmonious and productive routine. “Seeking support from family, friends or support networks are essential strategies for finding a healthy balance. Taking care of your own health and well-being is also key to preserving energy and maximizing available time,” she advises.

Golden tips:

• crafts offer a unique way to turn your passion into a rewarding entrepreneurial career;
• by identifying market demand, develop skills, define your identity, build an online presence, establish strategic partnerships and cultivate customer relationships;
• believe in your creative potential, persevere and constantly seek to improve your skills;
• artisan entrepreneurship is not only a path to financial success, but also an opportunity to create unique products, positively impact people and find personal satisfaction in the entrepreneurial journey.

“Despite the constant challenges, it was through undertaking that I was able to prioritize what is most important in my life: my family, in addition to choosing to work with what I really love and what brings me professional fulfillment”, concludes Thalita Ortega.

Aline Ribeiro