(Direct from Rio de Janeiro) Actress Larissa Manoela’s telephone operator is approaching the 10,000 customer mark. In an exclusive interview with Tecnoblog , the actress reveals that LariCel has surpassed 9,000 consumers, “who love being involved with the brand”.
According to the multifaceted businesswoman and artist, the world of MVNOs was something she had never heard of until she was approached by executives from Dry Telecom, the company responsible for the technical side of the project. The new technology came about almost four years ago. LariCel is plugged into TIM’s 4G signal.
“The public uses LariCel every day. With each recharge, people have access to the internet and several other benefits,” says Larissa. The engagement is so great that fans of the month are chosen. “I always ask for their opinion. The feedback is that they are very happy with the service provided.”
LariCel plans are prepaid. Prices range from R$25 to R$75 for 30 days of use. Each package has its own features and bonus scheme, such as an extra 1.5 GB for those who switch from their current carrier and switch. Nowadays, the company even provides eSIM .
“We are always on the move, looking for new things. I am exploring my CEO side, which is still very new to me, but I am always open to building new things,” she says in the dressing room, before going on stage at Rio Innovation Week, held at Píer Mauá, last week.
Larissa Manoela has over 54 million followers on Instagram alone, not counting other social networks. She is the face and voice of several brands, from hygiene products to clothing, footwear and even supplements and vitamins. Larissa explains that business partners also send gifts to LariCel users.
LariCel’s profile also promotes competitions with LariLovers. These are usually simple challenges, but they generate high engagement and reward more internet allowance.
What is missing for the 23-year-old entrepreneur? I tell her that Larissa Manoela is not yet into video games. Amidst laughter, the actress replies: “I have adventures on PlayStation! I like to play Hogwarts Legacy.” I retort that the game is very buggy. “I ask for help from college students and my husband!”
