Discover how words can be a brand’s most valuable asset
In the competitive world of business, where differentiation is essential for success, Cibele Costa, author of the book “Cada palavra importa” ( Literare Books International ), reveals how the right words can make a brand relevant, impactful and incomparable. In this book, Cibele – writer, speaker, businesswoman and founder of Pedra Palavra , her Verbal Branding studio – reveals the transformative power of words in branding, showing how a well-constructed verbal identity can differentiate your brand in a saturated market.
With the subtitle “How to increase the perception of brand value, generate deep connections and enhance results with verbal branding”, the book is divided into parts that explore everything from the careful choice of messages to the creation of an engaging narrative, offering applicable practices to build a strong and authentic brand. With practical examples and deep reflections, “Every Word Matters” is essential for entrepreneurs and marketing professionals who want to use the power of words to create solid and lasting connections with the public.
Cibele Costa highlights the central role of words in building a brand: “Visuals attract, verbal communication engages,” says the author. She also explains that branding is completed by strengthening the brand’s image, which needs words to communicate and build a solid reputation. “For your brand to grow, expand the spaces for dialogue with your audience, such as social media, your website, your blog, emails, WhatsApp, phone contact, and many others. Do this and see how people will join you in this process,” she advises.
The author also emphasizes the importance of authenticity and courage in the business world: “It takes courage to undertake and be different. You have to strip yourself down a bit, show yourself completely, say what you think, build relationships through words, sell truthfully and be well paid in the process, because every revolution needs to be financed,” says Cibele Costa.
“Every word matters” is a source of inspiration for those who want to transform their communication into a competitive advantage, using words to establish valuable and lasting bonds with the public, define purposes and create meanings that go beyond products and services.
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Subtitle: How to increase the perception of brand value, generate deep connections and enhance results with verbal branding
Publisher: Literare Books International – 1st edition – 2024
Language: Portuguese | Pages: 168
Cover price: R$ 59.90
Dimensions: 13.5 x 20.8 cm
Category: Business
ISBN (physical): 978-65-5922-911-6 | ISBN (digital): 978-65-5922-912-3
Where to buy: Amazon | Kindle | Literare Books Store | Physical Bookstores | Digital Platforms
