Devastated areas are comparable to the size of the state of Paraíba, leading rural producers to seek alternatives to deal with losses

Brazil recorded almost 70,000 fires in August, according to the National Institute for Space Research (INPE), which affected crops, pastures, and forest areas, affecting fauna and flora in several regions and biomes. The area burned in the month is comparable to the size of the state of Paraíba or the entire Costa Rica, according to data from Mapbiomas. For rural producers, the economic losses are of equal proportions, as in the case of sugarcane in São Paulo, which has already totaled losses estimated at R$1 billion.

“The biggest losers from the fires are rural producers,” revealed the president of the Parliamentary Front for Agriculture, deputy Pedro Lupion (PP-PR).

Wildfires cause countless losses to rural producers, starting with the destruction of crops and pastures, which leads to loss of productivity and income. Soil degradation directly affects soil fertility and microbiological life, increasing the costs of replanting and recovery. Smoke and ash compromise the health of workers, plants and animals, and can harm the quality of the remaining products. These factors, combined, have a negative impact on the market, by creating a scenario of apprehension that paralyzes investment in the harvest and possible wear and tear on the relationship between suppliers and customers.

“Given the impacts on agribusiness, it is important that technology becomes an indispensable ally for the sustainability of the sector, helping rural producers in these challenging times,” highlighted Welber Sant’Ana, CEO and founder of Agro Atlas, a leading network in technological services that offers Clima Web, a tool that supports rural producers, promoting more profitable, efficient and sustainable agriculture.

Clima Web is made up of climate intelligence stations designed to optimize decision-making through precise real-time monitoring, weather forecasting and historical recording of meteorological data on rainfall, temperature, humidity, wind speed and direction, solar radiation and reference evapotranspiration. This data is made available to producers through an intuitive and transparent online platform, helping to plan planting, irrigation and harvesting assertively, in addition to preventing losses related to adverse weather conditions.

The innovative and effective solution, already used throughout the country, provides key information for preventing, managing and recovering from the impacts of fires. “By integrating these advanced technologies into their production systems, farmers are better prepared to face climate challenges safely,” says Sant’Ana.

In view of the alarming increase in fires, Congress and the federal government have intensified discussions on strengthening actions to combat fires and restore degraded areas, as well as curbing their actions and increasing punishments for arsonists with the aim of protecting the environment and agribusiness.

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Founded in 2020, Agro Atlas Brasil is a leading network in providing technological services for application via drones and data analysis, promoting more profitable, efficient and sustainable agriculture.

The chain entered the franchise sector in 2022 and is present in more than 12 states. With an innovative approach, it has demonstrated that technology is essential to face challenges, open up new possibilities and collaborate in preserving the environment.