Behavior News Psychology

How different sectors have prepared to meet Generation Z

Less concerned with putting down roots, with shopping habits mixed between the physical and digital and with no patience for bureaucracy, the young people of this generation are gaining space among consumers. Retail, financial, real estate, education and energy experts analyze the scenario in each sector 75% of young Brazilians believe they have the power to […]

Economy News

Comscore Announces Purchase of Shareablee, Leading Technology and Social Media Provider

Both companies’ combined commercial offering will provide media companies, agencies and advertisers with unparalleled insight into consumer engagement and reach across different digital platforms Sao Paulo, December 20, 2021  – Comscore (NASDAQ: SCOR) announced the acquisition of Shareablee, a leading marketing measurement and analysis company in the social media industry. With this transaction, completed on December 16, […]